Praxet was founded in 1995 with its head office based in the capital of Ukraine, Kiev. The company has served as a distributor of perfumery and cosmetics products for 20 years and built long-term relationship with the majority of its suppliers. Our partners are perfumery and cosmetics successful manufacturers with long-standing history from France, USA, Italy, Poland, Russia, UAE. At the moment our portfolio includes collections of 15 producers of perfumery and cosmetics.
The main channels of distribution:
Own retail chain of mono brand’s shops and islands (NYX Cosmetics) – 22 points of sales which place in the best malls and shopping centres of Ukraine
Own retail chain of mono brands islands (VIPERA Cosmetics) – 5 points of sales
Super and Hyper-markets (for massproducts)
National and regional retail chains of Drogerie segment
Retail chains of Lux class
Beauty salons (for professional products)
Last 2-3 years we pay the main attention to such directions of our business as:
- own retail chain
- own online business
- distribution of the professional products for the beauty salons
The brands we distribute using online retail, own offline retail and beauty salons:
• NYX Cosmetics - American professional makeup
• PLANTERS – Italian natural skin care cosmetics
• freshMinerals - American 100% mineral make up
• FUENTE - Dutch professional hair care cosmetics
• Vipera Cosmetics - Polish makeup cosmetics
• Spongelle - bath and body
We provide an active trade marketing support for the products we work with. With the purpose to increase brand awareness and sales, we regularly participate in various promotion campaigns, spend money for online advertising and promotion, arrange sprayings during the days before holiday, use special price offers etc.
Praxet Company - a reliable partner and assistant in your business!
As one of the largest players in the perfumery and cosmetic market in Ukraine, "Praxet" offers cooperation on several fronts. We have prepared a special program for cooperation with shops, beauty salons and wholesale customers that address the needs and behavior of our customers.
Advantages of working with us:
- A wide range of quality products to meet all the requirements of the end user
- "Praxet" large and system company that owns a lot of experience and keeping up with the times
To shops offers a wide range of products class of mass-market and middle-market from world famous manufacturers:
- cosmetics Vipera
- professional NYX cosmetics
- perfumery masses and middle - market (our portfolio includes more than 14 brands, which is the best-selling products, such as Ukraine, and elsewhere)
Main activities multibrand distributor company "Praxet".
- Mass market perfumes
- Cosmetics Vipera
Distribution professional brands:
- Professional cosmetics NYX
- Natural Cosmetics Planters
- Mineral makeup freshMinerals
- Professional Hair Care Fuente
- Bath and body Spongelle
Some of our customers:
As well as many others.