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About us

About company Customers Suppliers

Praxet was founded in 1995 with its head office based in the capital of Ukraine, Kiev. The company has served as a distributor of perfumery and cosmetics products for 20 years and built long-term relationship with the majority of its suppliers. Our partners are perfumery and cosmetics successful manufacturers with long-standing history from France, USA, Italy, Poland, Russia, UAE. At the moment our portfolio includes collections of 15 producers of perfumery and cosmetics.

The main channels of distribution:

Own retail chain of mono brand’s shops and islands (NYX Cosmetics) – 22 points of sales which place in the best malls and shopping centres of Ukraine
Own retail chain of mono brands islands (VIPERA Cosmetics) – 5 points of sales
Super and Hyper-markets (for massproducts)
National and regional retail chains of Drogerie segment
Retail chains of Lux class
Beauty salons (for professional products)
Online shops

Last 2-3 years we pay the main attention to such directions of our business as:

- own retail chain
- own online business
- distribution of the professional products for the beauty salons

The brands we distribute using online retail, own offline retail and beauty salons:

• NYX Cosmetics - American professional makeup
• PLANTERS – Italian natural skin care cosmetics
• freshMinerals - American 100% mineral make up
• FUENTE - Dutch professional hair care cosmetics
• Vipera Cosmetics - Polish makeup cosmetics
• Spongelle - bath and body

We provide an active trade marketing support for the products we work with. With the purpose to increase brand awareness and sales, we regularly participate in various promotion campaigns, spend money for online advertising and promotion, arrange sprayings during the days before holiday, use special price offers etc.